"21 Damn Early Days is about breaking routine and getting back to what you have been wanting to do with your life. Getting back to who you have wanting to be – starting with a few hours each morning."
– Gordon Swenson, Chasing Sunrise

What it is

21 Damn Early Days helps you create the time to focus on what matters in your life. Monday to Friday, for 21 days, you (along with 100s of others) get up at 4:30AM and get after the things you want.

We'll help you create a system that gets you up, keeps you focused and motivated, and gives you the space and tools to understand and focus on what you want to do with your time.

Finally, we'll help you stay accountable, day after day, to the commitments you make for the program.

The program runs Monday to Friday from January 3rd to 31st, 2017.


Why we are doing this

Life is too short not to spend time focused on the things you care about. But in a world that's getting busier and busier, finding that time seems to be like an impossible task.

21 Damn Early Days is designed to break you out of that rut and give you time, every single day, to focus on what matters to you.



We know that getting up at 4:30AM doesn't come easy, but what you get out of it is worth it. We'll help you set up for success and be with you along the way. You can expect daily check-ins, access to a rad community for learning and support, our help and science backed knowledge to help build out habits & goals, and one-on-one support from us along the way.

The Course

Science-based, practical knowledge that builds on itself throughout the 21 days. Everything from how to get out of bed at 4:30AM, build more effective habits, accomplish more in a day, and stay consistent.


It's easy to sleep-in if no one is there to hold you accountable. We'll be there the entire way to make sure you stay consistent, as well as help you back up if you happen to stumble.


You'll be in this with hundreds of others, all committed and accountable to the same bigger goal. The community will be there to support you, share experiences, chat to, and build accountability from.


Why You Should DO It

This isn't about getting up earlier, this is about bringing you closer to what you want in life. It's about the goals, dreams, projects, and ideas you want to do and "just haven't found the time" to get done.

21 Damn Early Days will help you get after them.

Time to Focus

21 Damn Early Days will give you time you didn't know existed. In the early morning, the world is standing still, the sun hasn’t risen and no one wants a thing from you. You'll use this time to focus on what matters to you.

Good Habits

Getting up early and getting after the most important parts of your life sets a foundational habit that makes other areas of your life way easier. It's scientifically proven that habits form much easier in the morning. 

A Stronger Start

Getting up early and starting your morning in a place you care about sets the foundation for the rest of your day. Imagine how you'd feel if you had accomplished eveyrthing that mattered to you by 9AM?


What's Expected of You

While we will be there beside you along the way, know there's a few things we expect from you:



All this free time sounds great in theory, but ask yourself if you really want to commit to doing this for 21 days? Are you willing to go through some struggles to make it happen? If  yes, you're 90% of the way there.

If you can't dedicate 21 days to the things we said you wanted, do you really actually want them?


A Lifestyle That Fits

Having a lifestyle that allows you to get up at 4:30AM is critical. That means being able to get to bed at a reasonable time, and being able to get enough sleep each night to sustain your life.

Getting up early doesn't mean sleeping less. It about opening up free time to focus on you.



While we will be there to keep you on track, no one can pull you out of bed in the morning but you.

We expect you to hold yourself to the same level of accountability that we will. You have to be willing to show up and put in the effort.


What It Costs

Staying true to the Chasing Sunrise principles, we want to bring this to as many people as possible, which is why we've opted for a Donate What You Want model. We ask that those that can afford to help make sure we can continue delivering 21 Damn Early Days to as many people as possible.

There is a minimum required donation of $1.00, which helps make sure you're actually commited to 21 Damn Early Days. If you don't have a credit card and want to participate, shoot us a message and we can on-board a different way.

Now let's get on with it!

Sign up below.