Damn Early Days is about breaking routine and getting back to what you want from your life – starting with a few hours each morning.
— Gordon Swenson, Chasing Sunrise

What Is Damn Early Days

Damn Early Days is a 21 day program that will help you create the time and space to focus on what matters to you.

Monday to Friday, for 21 days, you (along with 1000s of others) will get up between 4:00AM and 5:30AM to focus on the things you want before you start your day.

You commit to it and we'll hold you accountable.

Along with that, you'll get access to a community of thousands of others participating in the program and get some of the best content out there when it comes to creating the kind of life you care about.

Whether that's yoga, fitness, writing a book, self-care or side projects, we'll help you create a system that gets you up, keeps you focused and motivated, and gives you the space and tools to understand and focus on what you want to do with your time.

We'll help you stay accountable – day after day – to the commitments you make for the program.


Why we are doing this

We believe that life is too short not to spend time focused on the things you care about.

In a world that's getting busier and busier, finding that time seems to be like an impossible task.

Damn Early Days is designed to break you out of that rut and give you time, every day, to focus on what matters.



Getting up damn early doesn't come easy, but what you get out of it is worth it. We'll help you set up for success and be with you along the way.

You can expect daily check-ins, a science-backed course that will help you build out your habits, goals and lifestyle, access to a rad community for support and learning, and one-on-one support from us along the way.

1. You Commit, We Hold You Accountable

You make a commitment to getting up damn early and each day we'll personally hold you accountable to getting up, getting after it, and focusing on the things that matter to you. Yep, we'll be there the entire way to make sure you stay consistent, as well as help you back up if you happen to stumble.

We do this through a web-based app we've created that you are required to check-in with each morning.

2. Access to our No-BS, Science-Backed Program

Each day of the program, we'll deliver you no-BS, science-backed material that is designed to help you cut through the noise, help give you clarity in what you want from life, and provide tips, tools, and understanding about how to create the life you care about.

No fluff, no BS, the material is practical and implementable and covers topics such as purpose, clarity, habit building, effectiveness, and self-awareness.


3. A COMMUNITY To Support You

You'll be in this with thousands of others, all committed and accountable to the same bigger goal. The community will be there to support one another, to chat and share experiences, and to build accountability together.


Why You Should DO It

This isn't really about getting up earlier. It's about creating space and bringing you closer to what you want in life.

It's about the goals, dreams, projects, and ideas you want to do but "just haven't found the time" to get done.

Damn Early Days will help you get after them.



21 Damn Early Days will give you time you didn't know existed. In the early morning, the world's standing still and no one wants a thing from you. You'll use this time to focus on what matters to you.


2. THE RIGHT Habits

Getting up early and getting after the most important parts of your life sets a foundation that makes other areas of your life way easier. How would you feel if you accomplished everything that mattered by 9AM?


3. Alignment

We all have projects, goals, and habits that we want to bring into our lives. Damn Early Days gives you the time and space to focus on making those a reality and the knowledge and community to support you.


What's Expected of You

We will be there beside you, but know there's a few things we expect from you to make this successful:



All this free time sounds great in theory, but getting it isn't easy.

Ask yourself if you really want to commit to doing this for 21 days? If  yes, you're 90% of the way there.

If you can't dedicate 21 days to the things we said you wanted, do you really actually want them?


A Lifestyle That Fits

Having a lifestyle that allows you to get up early is critical.

That means being able to get to sleep at a reasonable time and the determination to stick to it.

Getting up early doesn't mean sleeping less. It about opening up free time to focus on you.



No one can pull you out of bed in the morning but you.

We expect you to hold yourself to the same level of accountability that we will.

You have to be willing to show up and put in the effort.


What It Costs

Staying true to the Chasing Sunrise principles, we want to bring this to as many people as possible, which is why we've opted for a minimum suggested price of $21/mo and if you can’t make that work, just email us here and let us know what works for you.

If you don't have a credit card and want to participate, we accept PayPal and e-transfer.

Now let's get on with it!

Sign-up is below.