Sept 1: If You're Reading This...


So if you're reading this damn early on the morning of Day 21, that says a lot.

And the fact that you are even here, doing DED. AGAIN. That says even more.

Take a moment and think about the last month – everything you've gone through, learned about yourself, struggled with, and accomplished. Even the small wins.

Think about all the things you've undertaken and come through on.

Think about the fact that through all the struggle, you are still here on Day 21, showing up.

That simple fact says more about you than any of your accomplishments over the past 21 days.


For the last month you committed to something that most are unwilling to and because of that, have been able to put the things that matter most front and centre.

Take a moment and think about how that feels.

Sure, some days might have been harder than others, and hell, some days might have not even happened at all, but what matters is it's Day 21 and you're still here.

That deserves a damn big round of applause.

See, while the rest of the world is caught up in the notion that success is determined solely by how smart someone is, the fact is that we know that's not the case.

It's not raw talent, good looks, social intelligence, physical health or smarts that determines someone's success.

Nope. The single trait most highly correlated with success is grit.

And if you're here today, reading this, then it's safe to say that you have it in spades.


Grit is the perseverance you have for your long-term goals.

It is your stamina. Your willingness to keep fighting.

It's sticking with your future that you one day will have, day in and day out – not just for a few days or a week, but for as long as it takes to get there.

It's the willingness to work as hard as you need to in order to make your future a reality.

It's living life like it's a marathon, not a sprint. 

And that's exactly what you've shown you've got.

If you're here today, reading this, then you have the most valuable asset you need to achieve what you want.

Think about that. That's powerful.


Knowing that we only have one single request from you this morning:

Take some time to focus on how this last month has impacted you and to celebrate the fact that you're still here, persevering and getting after it.

You'll gain more from properly decompressing this today, than you will from any amount of work you do. So make a hot cup, sit, and reflect this morning. 

We want you to really dive in and understand how your month was. Dive into the emotions you felt, the progress you made, the places you stumbled, what you hoped for, didn't expect, and how you feel now.

How does it feel to still be here?

Explore the good, the bad, the ugly, and everything in between, because while this is the end of the first month of 21 Damn Early Days, it's far from the end of it all.



Damn Early Days isn't just about 21 days, or getting up early – it's about life.

It's about being able to consistently focus on the things that matter. So naturally, as we came to the end of 21, a huge part of us didn't want it to end.

But thankfully, there's no awkward break up here.

We're stoked to say that we'll be keeping the vibes going high and the early AMs coming in fast this next month, starting in a few days. If mornings are working for you, the DED Alumni program might work for you. Damn Focused Nights is brand new program we've made for those of us who do our best when the sun goes down. No matter the program, we are committed to going deeper on the things we started and together we can keep this momentum going. 

Check your email from DED, or find all the sign up details here. Know that on our end, we're committed to keeping it alive and growing it with you. We want DED, this community, and any programs or tools we create for you to help you unlock what's inside and help you to build the life you want deep down. 

Now, it's just up to you.

So, what do you want?

Think about it, then get up and make it happen. 

You got this. 



Julian DeSchutterComment