May 31: If You're Reading This...


So if you're reading this damn early on the morning of May 31st, that says a lot.

Take a moment and think about the last month – everything you've gone through, learned about yourself, struggled with, and accomplished. Even the small wins.

Think about all the things you've undertaken and come through on.

Think about the fact that through all the struggle, you are still here, showing up.

That simple fact says more about you than any of your accomplishments over the past month.


For the last month you committed to something that most are unwilling to and because of that, have been able to put the things that matter most front and centre.

Take a moment and think about how that feels.

Sure, some days might have been harder than others, and hell, some days might have not even happened at all, but what matters is it's May 31st and you're still here.

That deserves a damn big round of applause.

See, while the rest of the world is caught up in the notion that success is determined solely by how smart someone is, the fact is that we know that's not the case.

It's not raw talent, good looks, social intelligence, physical health or smarts that determines someone's success.

Nope. The single trait most highly correlated with success is grit.

And if you're here today, reading this, then it's safe to say that you have it in spades.


Grit is the perseverance you have for your long-term goals.

It is your stamina. Your willingness to keep fighting.

It's sticking with your future that you one day will have, day in and day out – not just for a few days or a week, but for as long as it takes to get there.

It's the willingness to work as hard as you need to in order to make your future a reality.

It's living life like it's a marathon, not a sprint. 

And that's exactly what you've shown you've got.

If you're here today, reading this, then you have the most valuable asset you need to achieve what you want.

Think about that. That's powerful.


Knowing that we only have one single request from you this morning:

Take some time to focus on how this last month has impacted you, the good and the not so good, and to celebrate the fact that you're still here, persevering and getting after it.

You'll gain more from properly decompressing this today, than you will from any amount of work you do. So make a hot cup, sit, and reflect this morning. 

We want you to really dive in and understand how your month was. Dive into the emotions you felt, the progress you made, the places you stumbled, what you hoped for, didn't expect, and how you feel now.

How does it feel to still be here?

Explore the good, the bad, the ugly, and everything in between, because while this is the end of another month Damn Early Days, it's far from the end of it all.



Damn Early Days isn't just about 21 days – it's about life. It's about being able to consistently focus on the things that matter. So naturally, as we came to the end of our first 21 experiment, a huge part of us didn't want it to end.

But thankfully, there's no awkward break up here.

We're stoked to say that for all those that have been involved in DED this past month, we'll be keeping the vibes going high and the early AMs coming in fast this next month, starting June 4th.

  • New Daily Dose content every day--with a few favorite posts here and there that we still believe are golden
  • You can choose a later checkin time--because its not about getting up at 430 in the dark this time of year, it's about carving out time through the summer for what matters to you every day.

This season is one of the busiest times of year, and to us the best summer is one where we don't hit 'pause' on our own dreams and goals even as the summer vibes ramp up. We'll give you the space and structure to get after your goals every morning, so you can soak in every bit of those summer days guilt-free. 

We'll have an email out to you shortly with instructions on how to make June happen, but know on our end, we're committed to keeping it alive and growing it with you.

Now it's just up to you.