Why #MakeItCount Matters

“The truth is, most of us discover where we are headed when we arrive.”
— Bill Watterson

How many of you have lived an A-->B-->C life? Our guess is pretty close to 0. 
(And honestly? That'd be boring as hell, anyway.)

That's why the goal is not to be perfect by the end. The goal is to be better today.

It's also why, in addition to our planning and routines, we just want to live every day like it's our last. Because every single one of them is adding up to that person we are going to become.

So each day, we take action on our goals, but we also need to make the choices that will help us leave nothing on the table.  

Listen to your gut, pursue something you genuinely love to do, stand up for what you know to be true, call yourself on your own bullshit, refuse to let anyone hold you back, be kind, and chase what you know your potential can be.  

So grab your "why", get after your routines, and for the rest of the day - #MakeItCount.

Gordon Swenson