Find Your Why: Start With Who

Photo by Wendy Shepherd
Reading Time: 2 minutes

If you're struggling to find (or hold onto) your why, we have a quick suggestion on where it might be hiding.

It's buried deep inside that person you want to be.

To find it, all you have to do is look at someone you likely understand better than you think: your future self.

To do it, ask yourself the following questions and answer truthfully:

  • Who do you want to be?
  • What is that person capable of?
  • What are they dedicating themselves to?
  • What aren't they afraid of?
  • What do they stand for?
  • What are they willing to sacrifice?
  • How are they helping other people around them?
  • What are they willing to let go of?
  • What does their life look like?
  • What have they achieved?
  • What do they do every day?
  • What don't they do every day? 

Those questions will give you a vivid image of the kind of person you want to be. And once you connect with that, you'll likely get a flood of excitement, staring into the eyes of this person you're going to become.

That'll do two things:

  1. It will make understanding your Why easier - you'll see the patterns, feel the purpose behind it all, and almost be able to touch why you want to be that person.  
  2. It will give you a tangible sense of your standards and who you are striving to become. Carry that around with you in all situations. It is your guard rails.


Check this acceptance speech by Mathew McConaughey. His "Who" is a version of himself 10 years into the future that he is always chasing. He doesn't say what his Why is, but you get the sense that he has a good handle on it and holds it close.

For an actor who could have easily have let himself be boxed into a certain type of role, he's pushed boundaries and kept growing, reaching the peak of his profession – always chasing what he knows he is capable of.

100+ million views? It's got some gold.    


Who are you 10 years from now, 1 year from now, 21 days from now?

Get to know that person you're chasing and you'll start to see why they are doing what they're doing.